Energy From The Earth
Hard Core: Mineral Infused Energy
Beverage Packaging
Hard Core offers three energy drinks, each inspired by a distinct type of rock: Igneous, Sedimentary, and Metamorphic. Each rock type is associated with unique minerals and benefits that enhance performance and complement the energy boost from caffeine.
Overview
+ Concept Development
+ Creative Strategy
+ Art Direction
+ Brand Identity
Skills
+ Packaging
+ Copywriting
+ Advertising
+ Point of Purchase
Question
Is it possible to create an energy drink that offers a healthier alternative with added benefits over traditional brands?
Solution
Harnessing the natural strength and purity of Earth’s foundational elements to deliver clean, sustained energy. The brand promotes a connection to nature through mineral-rich, health-boosting beverages that energize and support overall wellness.
This ad campaign taps into the earth-shattering energy concept to position Hard Core as a powerful source of strength, delivering ground-breaking energy to fuel any activity.
