GOLDIES MARSHMALLOWS | CONSUMER PACKAGED GOODS
The Gold Standard of S’mores
Overview
Goldies revolutionizes s’mores-making by offering flame-resistant marshmallows that never catch fire. They roast to a perfect golden brown on the outside, while staying soft and gooey on the inside for the ultimate s’mores experience.
Skills
+ Brand Identity
+ Creative Strategy
+ Art Direction
+ Apparel Design
+ Concept Development
+ Creative Strategy
+ Art Direction
+ Brand Identity
CAMPAIGN CONCEPT
After a Stanley tumbler famously survived a car fire in a viral 2023 TikTok, Goldies teamed up with Stanley for a limited-edition collaboration centered around fire safety and outdoor adventure. The collection featured exclusive Goldies x Stanley drinkware and camping gear, turning a viral moment into a playful campaign with a purpose.
Disclaimer: This is a fictional collaboration concept created for portfolio purposes only and is not affiliated with or endorsed by Stanley. The project was inspired by a real viral event involving a Stanley tumbler surviving a car fire.
