Whether it’s cake or a campaign, I start with purpose, build with precision, and deliver something worth remembering.
Disclaimer: I’m a much better designer than baker! While my ideas are sweet, my piping skills might be questionable.
Step by Step Breakdown
1 Learn Something New
Creativity begins with curiosity, and I find it in the smallest interactions and observations.
With a specific question in mind, I begin to explore the topic and uncover what matters most to the audience.
2 Research
I determine the most impactful learnings from my research, informing the direction and design.
3 Gather Insights
Guided by the primary insight, I begin iterating concepts that thoughtfully address the audience’s core needs.
4 Concept
Through design, I translate my thinking and research into visual solutions that spark emotion and capture attention.
5 Design
The final outcome reflects a thoughtful process and a solution grounded in research, testing, and iteration.