The World on the Waterfront
Boston, MA | Summer 2026
Summer of Soccer
The 2026 FIFA World Cup brought matches across North America. “Summer of Soccer” was created as The Tall Ship’s own campaign identity, positioning the waterfront venue as a go-to destination for watching the world’s biggest matches while staying fully distinct from official FIFA branding.
Overview
+ Brand Identity
+ Creative Strategy
+ Art Direction
+ Apparel Design
Skills
+ Copywriting
+ Social Strategy
+ UX/UI
+ Photo/Video
Strategic content, messaging, and distinct visual branding fueled The Tall Ship's Summer of Soccer campaign, generating over 3.2 million Instagram views, 4,000+ new followers, and 45,000+ engagements in just 30 days.
3 Million Views in 30 Days
Collaborators
+ Select Photography & Videography: Jack Skelly
+ Social Media: Developed with Kelsey Assad
+ Original Tall Ship Logo Design: Rob Helmsetter