SUMMER OF SOCCER | BOSTON, MA
The World on The Waterfront
Overview
The 2026 FIFA World Cup brought soccer fever to North America. “Summer of Soccer” established The Tall Ship as a premier waterfront watch-party destination with its own identity, distinct from official FIFA branding. In just 30 days, the campaign generated 3.2 million Instagram views, 4,000+ new followers, and 45,000+ engagements.
Skills
+ Brand Identity
+ Creative Strategy
+ Art Direction
+ Apparel Design
+ Copywriting
+ Social Strategy
+ UX/UI
+ Photo/Video
Collaborators
+ Select Photography & Videography: Jack Skelly
+ Social Media: Developed with Kelsey Assad
+ Original Tall Ship Logo Design: Rob Helmsetter