The World on the Waterfront
Boston, MA | Summer 2026
The Tall Ship: Summer of Soccer
The 2026 FIFA World Cup brought matches across North America. “Summer of Soccer” was created as The Tall Ship’s own campaign identity, positioning the waterfront venue as a go-to destination for watching the world’s biggest matches while staying fully distinct from official FIFA branding.
Overview
+ Brand Identity
+ Creative Strategy
+ Art Direction
+ Apparel Design
Skills
+ Copywriting
+ Social Strategy
+ UX/UI
+ Photo/Video
Strategic content, messaging, and distinct visual branding fueled The Tall Ship's Summer of Soccer campaign, generating over 2.8 million Instagram views, 4,000+ new followers, and 45,000+ engagements in just 30 days.
Over 2.5 Million Views in 30 Days
Collaborators
+ Select Photography & Videography: Jack Skelly
+ Social Media: Developed with Kelsey Assad
+ Original Tall Ship Logo Design: Rob Helmsetter