ALLURE FRAGRANCES | BEAUTY BRANDING
Attract Your Perfect Match
Overview
Allure reimagines fragrance as a tool for attraction, allowing customers to manifest their ideal partner through a personalized scent. At the heart of the brand is an interactive Preference Quiz, guiding customers through three stages inspired by fragrance notes to create a signature scent. With over 13,000 possible combinations, each fragrance is uniquely tailored to the individual.
Skills
+ Concept Development
+ Creative Strategy
+ Art Direction
+ Brand Identity
+ Copywriting
+ Packaging
+ UX/UI
+ Survey Creation
